I hate shipping costs (who doesn’t??) and I really dislike making my consumers pay high ship rates. So, I did a lot of research and found a few easy ways to go green and save on shipping costs.
1. REUSE OLD BOXES: I ship my packages in boxes that I’ve received. I remove the shipping label and reuse. I created a stamp with my logo saying that it’s a reused box (don’t want my consumers to think they are getting Sees or Zingerman’s when they are really getting a gig). No one has complained and a few consumers promised to do it themselves.
2. USE KRAFT PAPER INSTEAD OF EXPENSIVE MAILERS: If you do not have a fragile product, I found a great thick brown KRAFT paper that is USPS approved (LePages or 3M work well). I wrap my gigs like a present and stamp my branding (so they know who it is coming from). You have to use more tape to avoid punctures, but it’s 100% recycled paper and 100% post consumer content. It saves a lot of trees and money because it is light to ship and is a fraction of the cost of mailers!
3. STAMP IT UP: I use stamps for branding to avoid waste and label costs. BONUS…it spices up a boring brown box or paper.